In a year defined by the widespread application of AI – in 2025 most companies report using AI in at least one business function - the Best Written Content award delivered a clear and resonant message: the future of architects’ written communication needs to have a distinctly human voice to be credible.

The judges singled out Architextures for offering an originality that AI cannot yet reproduce—a vital "bulwark against 'generic' text," as the judges put it.

The judges said the winning writing, which delivers a deep dive into sustainable materials tracing their journey from manufacture to final application, shows deep authority and thought leadership and to cut through the tide of "easily generated, superficial output, writing must not only inform but also actively enrich and engage the reader".

Judges noted that this demand for depth is being mirrored by major platforms like LinkedIn which are now explicitly prioritizing "knowledge density', a shift that gives a distinct advantage to articles over 1,000 words.

‍WINNER 

Architextures

Writing: Vanessa Norwood

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